Associate Director, HIV Treatment DTP Marketing Job at Gilead Sciences, Foster, CA

eTZsNFpFM2JENUVSUDh6TmdicXl0ZXI3Z1E9PQ==
  • Gilead Sciences
  • Foster, CA

Job Description

Gilead Sciences seeks an Associate Director for HIV treatment direct-to-patient marketing to develop and execute patient engagement strategies in the United States. The role involves leading multichannel campaigns, managing cross-functional partnerships, and driving business impact through data-driven approaches to reach priority populations.

Responsibilities

  • Develop and implement patient marketing strategies and tactics for US HIV direct-to-patient efforts targeting priority populations
  • Define campaign objectives, KPIs, and performance metrics; establish data collection and reporting frameworks
  • Gather and analyze digital media campaign data to optimize performance and quality
  • Lead multicultural marketing workstreams and support patient marketing initiatives including media management, research, and conference planning
  • Partner with internal teams and external agencies to identify synergies, solve business problems, and pilot innovative engagement approaches

Requirements

  • Bachelor's degree with ten years' experience, or Master's degree with eight years' experience
  • Expertise in patient and consumer marketing fundamentals, audience segmentation, and omnichannel engagement
  • Proficiency with traditional and digital media channels including TV, print, SEO/SEM, and social media
  • Demonstrated experience managing creative and media agencies and cross-functional partner relationships
  • Strong knowledge of pharmaceutical regulatory requirements and marketing material compliance
  • Project management skills with ability to lead complex initiatives and communicate clearly to senior stakeholders
  • Comfortable discussing sensitive topics including sexual health, mental health, and substance use

Job Tags

Similar Jobs

Kforce Technology Staffing

Penetration Tester Job at Kforce Technology Staffing

 ...Salary: $123,000 - 163,000 per year Requirements: Demonstrated experience conducting network and web application penetration tests Background working directly with clients in consulting or professional services Strong command of offensive security methods, tools... 

Home Genius Exteriors

In-Home Sales Representative Job at Home Genius Exteriors

 ...ticket sales. What You'll Do Meet with 2 to 3 qualified customers daily Inspect homes and recommend roofing, siding, windows, gutters, and doors Present financing options and close sales Build lasting customer relationships Participate in ongoing sales... 

Carsforsale.com

Inside Sales Specialist Job at Carsforsale.com

 ...Job Description Inside Sales Specialist Build a sales career that lasts. Carsforsale.com has been a leader in automotive software for 25 years, serving more than 20,000 dealers across the US. That track record gives our sales team something rare: a proven product,... 

Georgia System Operations Corporation

Metering & Data Systems Engineer Job at Georgia System Operations Corporation

 ...troubleshooting, documentation, and user training for Meter Data Management, IEE/MV-90xi, AVEVA...  ...will become the property of GSOC, and no placement fee will be paid.Georgia System...  ...including veterans and disabled. We are a drug-free workplace. All applicants are subject to... 

Med Source Consultants

Family Medicine Physician - 56687710 Job at Med Source Consultants

 ...week Medical Spanish Immersion Program in Guatemala HPSA Primary Care Score of 18 Malpractice insurance coverage provided Visa assistance available for J1 Waiver and H1B Compensation: Employed salary with benefits. Family Medicine Physician Job...